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tcrm

stormy weather reflecting uncharted waters hotels need to navigate in this period of tariff turbulence

Tariff Turbulence: Navigating the Uncharted Waters of 2025

Jun12

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

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person using ai to search on a laptop maybe a traveller using google generative search and the implications for hotel seo and direct bookings

What Google Generative Search Means for Hotel Direct Bookings

May29

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

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Featured Articles
empty sunbeds lined up with a lovely view illustrating the importance for hotels to unlock the summer surge and develop marketing campaigns that convert
Unlock the Summer Surge: Hotel Campaigns That Convert
google logo with speedometer revving at max illustrating the revolution in hotel marketing with Google Ads AI Max for Search
Google Ads AI Max for Search: A Revolution in Hotel Marketing
3 arrows hitting a bullseye reflecting the importance of a hotel commercial strategy
Hotel Commercial Strategy: Solutions and Optimisation
youtube thumbnail image for a discussion with Diego Varela at mirai about AI Agents and the Future of Metasearch and What GMs Need to Know
AI Agents and Metasearch Future: What GMs Need to Know
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