tcrm

Too often, hotels fall into a cycle where pricing decisions are driven almost entirely by what competitors are doing at any given moment

With AI now shaping search results and even booking decisions, reviews are becoming core to influencing visibility, positioning and ultimately revenue

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes

While major events capture attention, strong summer performance depends on the full season, not just a few high-demand dates

Creating a strategy that balances GEO and SEO doesn’t require a technical overhaul. It needs clarity, consistency and intent. Here are a few starting points

Total Customised Revenue Management (TCRM) has a simple but powerful goal: deliver high-quality, personalised strategic revenue expertise to hotels

Rather than treating alignment as a theoretical goal, Q1 is the time to evaluate how revenue and marketing actually work together

When a commercial leadership role becomes vacant, it rarely goes unnoticed. But the time it takes to fill that role can quietly disrupt performance

AI has not eliminated the travelers journey; it has condensed it. Discovery is faster, options are filtered earlier with less touchpoints before deciding

Hotels that invest early in AI adoption, proactively monitor demand drivers, and rethink labour strategies will be best positioned