seo

digital marketing phrases with SEO front and centre illustrating the changing tides of seo

HubSpot’s SEO Decline: Warning for Hotel Marketers

HubSpot has seen organic traffic take a hit. Some think it may be lack of relevance in older content – even giants aren’t immune to SEO changing tides

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Googles 10-Result Update: What It Means for Your SEO Strategy

Until recently, SEO tools could request up to 100 search results per page for analysis. Google’s new limitation caps this at about 10 results per page

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How to Build a Sustainable Long-Term SEO Strategy

Whether you’re starting from scratch or refining your current efforts, this guide will help you build a solid, future-proof SEO plan

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How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm

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Boosting Direct Bookings through Strategic SEO Optimization

We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings

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7 Ways to Optimise Your Hotel Instagram for Search

Instagram posts being indexed in search means your social feed matters more. It’s no longer enough to be present. You need to be compelling and consistent

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GEO vs SEO for Hotels: 10 Comparisons

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

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The Evolution of Google Hotel Search Results

Today’s Google Hotel Search layout is more visually appealing and comprehensive, allowing SEO for hotels to have a greater effect

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Hotel Video SEO Tips for Discoverability in the AI Search Age

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

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person using ai to search on a laptop reflecting the importance for hotels to rethink hotel search and distribution in the agentic era

What Google Generative Search Means for Hotel Direct Bookings

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

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