seo

AI can help hotels increase direct bookings, but the value comes from improving efficiency and visibility rather than replacing human decision-making

Creating a strategy that balances GEO and SEO doesn’t require a technical overhaul. It needs clarity, consistency and intent. Here are a few starting points

We’ve entered the era of GEO! The rise of generative search engines means hotel marketers must create high-quality content to satisfy AI channels

To rank for featured snippets, Google needs content that is structured, relevant and clearly answers user queries. Content that is search engine optimized

AI-driven search, zero-click results, and the rise of “AI Engine Optimization” (AEO) are starting to change the rules for how hotels get found

HubSpot has seen organic traffic take a hit. Some think it may be lack of relevance in older content – even giants aren’t immune to SEO changing tides

Until recently, SEO tools could request up to 100 search results per page for analysis. Google’s new limitation caps this at about 10 results per page

Whether you’re starting from scratch or refining your current efforts, this guide will help you build a solid, future-proof SEO plan

Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm

We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings