seo
Hotel Video SEO Tips for Discoverability in the AI Search Age
AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

What Google Generative Search Means for Hotel Direct Bookings
With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

Backlinks and the Importance in SEO Strategy
Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites
Five Ways Hotels Can Stay Visible in an AI-Driven World
No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand

The Hotel SEO Scam: Myths, Rip-Offs, and What Moves the Needle
Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies
Mastering the New Search Landscape: Optimise for Voice & AI
Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup
8 Ways to Attract Domestic Travelers to Your Hotel
Less impacted by economic downturns, domestic travelers are a relatively stable source of revenue compared to international vacationers.

How to Optimize for Marriott SEO
Making the most of Marriott SEO is a differentiating technique when reviewing where brand marketing stops and individual hotel marketing begins
6 SEO Tips for Hotels & Trends to Follow in 2024
Incorporating the seo trends outlined will position your hotel website in good standing to reach your digital marketing goals
The Importance of Online Reviews in Hotel SEO Strategy
Let’s discuss how to best leverage online reviews to optimise your hotel SEO strategy. In particular, dealing with negative reviews