sales
Why Your Hotel Needs In-Depth Market Segmentation
Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers? […]
How to Create an Integrated Revenue Generation Team
The hospitality industry is enjoying its longest expansion and healthiest growth in a generation, yet some troubling trends are beginning to surface that threaten profitability and overall performance. One of […]
Four Ways to Use Your Hotel Reviews as a Sales Tool
Did you know that online reviews can be used as a sales tool? While many hoteliers recognize that a great online reputation is vital to the sales team, few sales […]
The 12 Days Of Christmas Voucher Sales 2017
Your Christmas wishes could come true this year. Watch your voucher sales skyrocket through the festive season, bringing your hotel lots more profit. We’ve been monitoring voucher trends and clear […]
Why Hotel Sales Teams Need to Up Their Digital Game
Hotel group sales teams need better digital skills to capture more deals. NB: This is an article by Tambourine Advances in digital have dramatically altered the ways group planners/buyers do […]
Hotel Sales Best Practices for the Era of Electronic Inquiries
As anyone who has worked in the profession of hotel sales and catering sales for 10 or more years knows, the skill-set required to be a top performer is quite […]
