sales

There has been a huge increase in the demand for gift vouchers across the festive period and it’s no surprise that a hotel voucher is increasing in popularity year on year.

So how can you leverage the psychology of selling to become a true group sales pro? These are the seven skills that will help you close more groups and events at your hotel

Revenue managers are a unique breed. The language they speak is not always compatible with that of group sales people. This means the two departments often have an adversarial relationship

Is your hotel positioned to capture new wedding leads during this peak season? Now is the time to start launching your hotel’s wedding lead campaigns to capitalize on this year’s proposal season.

As we wrap up another busy year, we’re taking a moment to explore the top 10 things we suggest hotel DOSMs implement to achieve their goals in the coming year

Proactive selling allows you to forecast group business more accurately. This is the fuel that feeds your revenue management ecosystem and ultimately leads to stronger performance by your hotel.

Ideally, you’ll place upselling offers near products that are geared toward upgrades and similar value-added features. Make sure to test all your offers to see which result in the best conversion rates

As is consistent with other years, Christmas Eve is when almost 10% of voucher sales happen. No matter when the day falls, this trend never changes! We’re clearly a nation of panic buyers…

After the consumer madness and mayhem of Black Friday and Cyber Monday, it’s a good time to look back on whether the results were as we expected or whether we […]

Gathering guest feedback is not a simple matter of handing out a survey and hoping for the best. With the right approach, you can turn guest reviews into an important piece of your sales strategy.