sales

Sales “Steps” and “Funnels” Are So 1990’s; What It Takes for Hotel Sales Success 2019

While the hotel sales environment has completely transformed, hotel sales training models seem to be stuck in the 1990’s. NB: This is an article from Doug Kennedy, President of Kennedy […]

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Upselling Across the Guest Journey

Sheena Iyengar of Columbia University famously sold jam on a street corner to test the concept that consumers can have too many choices. NB: This is an article from nor1 […]

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6 Ways Hotel Marketing Can Generate More Leads for the Sales Team

Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to […]

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Still Selling Rooms? Here’s How to Start Selling an Experience

One of the most frequently uttered hotel marketing catchphrases of recent years has been “selling experiences,” but while many marketers talk the talk, more than a few are a long […]

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Upselling: How to Earn Extra Revenue (and How Apps Can Help)

For many people around the world, love will soon be in the air. Not only will they shower loved ones with affection on Valentine’s Day, they’ll spend big too – […]

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Sales and Revenue Management: Why Can’t We Be Friends?

According to the 2019 AMEX Global Meetings & Events Forecast,1 the meetings industry is in a period of consistent growth, with small but meaningful increases projected in meeting sizes, length, […]

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Solving the Broken Group Booking Process to Grow your Sales in 2019

There’s no denying it — 2019 is projected to be an exciting and, better yet, profitable year for the hospitality industry. NB: This is an article from iVvy With the […]

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Increase Hotel Group Business by Appealing to Event Planners

As digital marketers, we can ramble off best practices for your hotel’s social media accounts, websites, and search engine optimization until we lose our voices. While our team members are […]

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Turning Small Group Bookings Into Big Business

“How can I get the most bang for my buck?” — This is a concept that has guided consumer buying behaviours for decades. With each dollar spent or invested, we […]

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10 Recommendations for DOSMs Seeking Better Results in 2019

We spend all our time helping hotels and resorts with their marketing and that includes working with some very talented and successful DOSMs. During the course of our collaboration, a […]

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