reviews
Where Guest Engagement and Technology Meet For Boutique Hotels
Hoteliers are no longer just competing with each other for the prospective guest’s attention, but with other entities that aren’t even hotels. Online travel agencies are selling guests hotel stays […]
Five ways to use online reviews for revenue strategy
A few years ago, the Cornell Center for Hospitality Research published a study showing the connection between the Global Review Index – an online reviews quality score – and RevPAR, occupancy and […]
Hoteliers need to proactively address the guest reviews coming in
GuestRevu CEO and Founder, Chris Alexandre, was recently selected to talk to WTM Africa attendees about how guest reviews can help maximise hotel revenue. With nearly every traveller reading a […]
As a Shopping Tool, Consumers Rate Online Business Review Sites Highly
TripAdvisor, Yelp, consumer associations, and company websites all offer product and services reviews, although a third of Americans say search engines are their starting point for finding recommendations, according to a […]
What drives guests to be promoters of your brand?
In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course, that makes sense, a positive review would hopefully […]
How do Smart Hotel Companies Actually Handle Guest Reviews?
Key Takeaways: 1. Positive Reviews = Flag Happiness = More Deals for the Flag and the HMG One of the primary reasons that HMG operations execs place such high emphasis […]
How (and When) to Respond to Positive Hotel Reviews
When asked about review responses, we used to recommend that hoteliers respond to as many reviews as they can, within their own time and resource constraints. However, the results of […]
How Paying Closer Attention to Guest Reviews Can Impact Your Hotel’s Bottom Line
Each day, hotels across the industry put themselves at risk of losing hundreds, or even thousands of dollars… simply by doing nothing at all. These hotels, many of which are […]
Responding to TripAdvisor hotel reviews: good, bad, and ugly
By now it should be no secret – hotel owners or managers must be quick to the keyboard in responding to guests’ reviews on platforms like TripAdvisor. It shows your […]
Report: 78% of All Online Hotel Reviews Come From the Top Four Sites
In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released […]
