reviews
Seven Techniques to help you avoid Negative TripAdvisor reviews
Love it, loathe it or simply live with it; you know as well as I do that TripAdvisor is here to stay. I would imagine many of you even have […]
Why loyalty programs are vital for your hotel’s online reputation
There are very few factors that are more important today than the online reputation of your hotel. Without an established and positive reputation on the web, where most travellers are […]
Where Guest Engagement and Technology Meet For Boutique Hotels
Hoteliers are no longer just competing with each other for the prospective guest’s attention, but with other entities that aren’t even hotels. Online travel agencies are selling guests hotel stays […]
Five ways to use online reviews for revenue strategy
A few years ago, the Cornell Center for Hospitality Research published a study showing the connection between the Global Review Index – an online reviews quality score – and RevPAR, occupancy and […]
Hoteliers need to proactively address the guest reviews coming in
GuestRevu CEO and Founder, Chris Alexandre, was recently selected to talk to WTM Africa attendees about how guest reviews can help maximise hotel revenue. With nearly every traveller reading a […]
As a Shopping Tool, Consumers Rate Online Business Review Sites Highly
TripAdvisor, Yelp, consumer associations, and company websites all offer product and services reviews, although a third of Americans say search engines are their starting point for finding recommendations, according to a […]
What drives guests to be promoters of your brand?
In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course, that makes sense, a positive review would hopefully […]
How do Smart Hotel Companies Actually Handle Guest Reviews?
Key Takeaways: 1. Positive Reviews = Flag Happiness = More Deals for the Flag and the HMG One of the primary reasons that HMG operations execs place such high emphasis […]
How (and When) to Respond to Positive Hotel Reviews
When asked about review responses, we used to recommend that hoteliers respond to as many reviews as they can, within their own time and resource constraints. However, the results of […]
How Paying Closer Attention to Guest Reviews Can Impact Your Hotel’s Bottom Line
Each day, hotels across the industry put themselves at risk of losing hundreds, or even thousands of dollars… simply by doing nothing at all. These hotels, many of which are […]
