reviews

Results from BrightLocal’s 2016 research revealed that 84% of consumers trust online reviews as much as personal recommendations, and 90% will read up to ten reviews before making a decision […]

While it’s unlikely that Mary and Joseph left a scathing TripAdvisor review after being turned away at the Inn in Bethlehem, hotel reviews have been around, in various forms, since […]

Few things are more powerful than collecting positive social media reviews on sites like Facebook and LinkedIn. However, if you’re just sitting back and admiring these reviews, you’re missing out […]

Responding to online reviews is a necessity for any hotel. Here are some of the best ways to do so. There are simple ways to increase hotel bookings In recent times, […]

Are your guests willing to recommend your hotel to a friend, family member or colleague? If yes, then you are probably on the right path. Net Promoter Score (NPS) is […]

In the digital age, online reviews have become an important digital currency for hotels—the more you have, the stronger your online position. Savvy online travelers frequently make their decisions based […]

10 years ago, travel shoppers were not flocking to review sites before booking hotels. But now it’s a given that prospective guests conduct their fair share of research before booking. […]

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality […]

As any modern hotelier will know, the power of the guest review should never be underestimated. NB: This is an article from NetAffinity Even if some reviews are to be […]

Addressing a 23 August MyTravelResearch.com webinar of travel industry leaders, many of them from small businesses, Alyssa Antcliffe, the principal of Antcliffes Legal, told tourism industry leaders and brand managers […]