reviews

Guest feedback surveys provide hotels with invaluable insight into the guest experience and how to exceed expectations. But these days consumers are inundated with requests to complete surveys. NB: This is […]

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels. This is a lost opportunity […]

When was the last time you searched a hotel and it didn’t appear on TripAdvisor review website? Probably, 1 out of 10 hotels. (Because other 9 hotels are listed on […]

We recommend that hotels respond to every review they receive online. NB: This is an article from TravelMedia This includes on TripAdvisor, OTA websites, and social media. Hotels that have […]

A generally accepted and followed rule is that the higher your hotel ranks on TripAdvisor, the more bookings you will get. This is because the positive social proof from peers […]

Since the beginning of 2018, we have been noticing some very odd behavior from the TripAdvisor results, customer service response time, sales rep strategies, and overall communication. What is most […]

Gone are the days of planning a trip to a new city and choosing where to stay based on personal recommendations or a guide book. In a connected world, it […]

The accommodation market has never been more competitive so how does a hotel stand out and grab a guests attention? One way is their online reviews. In fact, 84% of people trust online […]

Silvia Battistella knows a thing or two about responding to online reviews. As Online Reputation Manager at Iberostar Hotels & Resorts for three years, and now occupying the same role […]

The folks at Revinate recently published their 2018 Global Hotel Reputation Benchmark Report, analyzing 77 million reviews posted in 2017 alone, taken from 138,000 hotels located in over 200 countries. […]