reviews

Google is an incredible driving force for the hospitality industry. NB: This is an article from Travel Media Group From the traveler’s perspective, there’s a high chance that their first […]

Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. NB: This is an article from […]

During an era in the hotel industry of extreme growth and all-time highs for online reviews, customer expectations, and brand standards; how do hoteliers effectively manage costs around review response? […]

The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed […]

Сuѕtоmеr rеvіеwѕ аrе а dоublе еdgеd ѕwоrd fоr аnу rерutаblе hоtеl еѕtаblіѕhmеnt, уеt mоrе аnd mоrе hоtеlіеrѕ аrе еnсоurаgіng thеіr guеѕtѕ tо vоісе thеіr оріnіоnѕ оnlіnе. Whу іѕ thаt? NB: […]

Increasing direct bookings – every hotelier’s goal in order to save commissions from OTAs. Online travel agencies have certainly changed the travel industry. NB: This is an article from Trust […]

Is there any better surprise than waking up to a glowing review on TripAdvisor from the guest who just checked out yesterday? NB: This is an article from Little Hotelier […]

88% of buyers are influenced in their buying decision by reviews. NB: This is an article from Hotelogix Online hotel guest reviews are invaluable to hotels, today. And honestly, each […]

If a guest has a good experience at your property, they’ll tell a friend or family. Chances are these people might want to check you out themselves. NB: This is […]

Today’s consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews are both considered when determining what to buy or where to book. That […]