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reviews

Google My Business Reviews Directly Correlate to Your Hotel’s Conversion Rate

So, your hotel has a substantial number of reviews and a great star rating, now what? Reply! Enterprise businesses are hovering around a 10% reply rate

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Rate and Reputation: Understanding Your Hotel’s True Worth

In the age of data proliferation and value transparency, it is imperative hotels utilize their reputation performance to enhance pricing capabilities to realize new revenue opportunities and drive rate

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How Can Your Hotel Turn Negative Social Media Reviews into a Positive?

No matter how hard you try, negative reviews are inevitable. From a lumpy pillow to a disappointing dinner, it is common for guests to share their story, tag brands on social media, naming and shaming

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Cut the Copy/Paste Response: Writing Unique Responses to Online Reviews

Making review responses personalized can really pay off. Let’s take those copy/paste, templated review replies and transform them into creative, unique, and professional review responses.

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8 Simple Ways to Use Hotel Venue Guest Reviews to Increase Sales

Gathering guest feedback is not a simple matter of handing out a survey and hoping for the best. With the right approach, you can turn guest reviews into an important piece of your sales strategy.

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Guest Sentiments Exactly: How Reviews Can Improve Your Property

How do guests truly feel about your property? How can you filter through all the traveler reviews and uncover the important feedback that you need to make critical decisions at your property?

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How TripAdvisor Keeps Fake Reviews in Check

They’re the stuff of hospitality professionals’ dreams and nightmares: glowing reviews that praise what you’ve got to offer, while the threat of fake reviews looms in the background. The concern […]

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The 3 Biggest Mistakes Hotels Make with Online Reviews

There is no mistaking the importance of online reviews in the hospitality industry. When selecting a hotel, travelers are relying less on traditional advertising, and more on review site ratings […]

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The Shelf-Life of a Negative Review

While we all know that this can have a negative impact on our future business, have you ever taken the time to really consider the shelf life of a low rated review

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Enhance Your Hotel’s Guest Experience Part Six: Hotel Reviews

Your guest reviews can highlight unique experiences at the hotel which help to tell your hotel’s story and sell the experience to potential guests that are still within the booking journey.

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