reviews
How to Turn Negative Guest Feedback Into an Opportunity
Where there are reviews, there are negative reviews as well. But negative feedback, while often disappointing to receive, can be used as an opportunity to market your business.
5 Ways to Turn a Negative Review Into a Positive
It’s natural to feel defensive, angry, and disappointed when a guest posts negative feedback about their experience. What should you do when you receive a negative hotel review?
The Emotional Toll of Responding to Hotel Reviews
While the toll of responding to hotel reviews may tempt hoteliers to ignore them, appropriate responses to negative reviews can help grow your business.
How Important Are Google Reviews?
Online reviews from regular people (well, the legit ones anyway), are typically uninfluenced by external factors and give a genuine, ‘real’ insight into the quality of the property.
Google Reviews & Responses Improve Hotel SEO Ranking
Google is the leading hotel review publisher, and the implications for hoteliers are far-reaching. Google reviews play a role in determining your visibility in an online search and improve hotel SEO.
What Hoteliers can Learn About Reviews From an Airbnb ‘Super Host’
One thing I stressed over and over was that guests wrote great reviews when they were surprised and delighted and wrote bad reviews when they were surprised and disappointed
These 8 US Cities Have The Most Fake Hotel Reviews
More than one-third of online hotel reviews are phony, new research suggests. The study of fake hotel reviews also shows that you’re more likely to be fooled in some American cities than others
How to Prepare for Different Traveler Types in High Season
It is important hoteliers understand the differences between a low season and a high season traveler, doing this will ensure the guest is happy and the reputation of the hotel remains as high as possible.
You Need More, Not Better Reviews
It’s a well-known adage that quality should be valued over quantity, and while that may be true when it comes to many aspects of life, online reviews are the exception to the rule.
5 Common Mistakes of Hotel Guest Review Management
Understanding the power of guest review management is a huge boon for hoteliers. And the best part is that when leveraged properly, hotels can even make money from online reviews