revenue

Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them

The way towards total revenue management is by implementing more efficient processes, tools, and systems to free up time for total revenue management

There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings

The look-to-book ratio gives a reality check of your website’s quality and tells you if it is effective enough to make good sales

Why should guests give up their personal data? What new experiences and services can guests expect in exchange for their data and loyalty

Hoteliers across the board are leveraging both traditional and new channels for a more holistic and dynamic distribution, guest booking and revenue strategy

If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel

The right distribution mix for your hotel will depend on who is your target audience, what other hotels in your comp set are doing, and your overall budget

There are times when a hotel has the opportunity to present themselves as the remedy to travelers’ post-holiday blues; the Annual Sale is that opportunity

Accurately forecasting future demand for hotel rooms can help hotels increase revenue in several ways. Here are the most important ones: