revenue

How to Attract Price Sensitive Guests Without Slashing Prices

As travel becomes more expensive, hoteliers should put strategies into place for attracting price-sensitive guests. But this doesn’t mean slashing prices

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What ADR Can Tell You and What It Can’t

Recognizing what ADR can and cannot tell you is essential for leveraging this metric effectively and supplementing it with other performance indicators

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man holding his head in his hands possibly reflecting a frustration with their hotel google ads not driving enough traffic and wondering how to fix it

3 Common Revenue Management Myths Can Hurt Your Bottom Line

Many hoteliers misunderstand revenue management. They think it’s all about lower prices when it’s actually about online visibility and brand reputation

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Managing Hotel Cancellations to Optimize Revenue and Guest Satisfaction

Let us delve into the challenges associated with managing hotel cancellations and explore effective strategies to minimize their impact

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GDS and the Changing Face of Hotel Distribution

We explore 6 ways GDS has evolved and how this can empower hotels to drive successful online distribution and get more direct business

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The “Why?” Is So Important: Use Data to Reach Actionable Insights

By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes

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man in suit walking with a surfboard reflecting the rebound of business travel and bleisure travel trends

How to Capitalize on Business Travel Rebound & Bleisure Trends

Bleisure travel and the recovery of global business travel present a unique opportunity for hotels in several ways

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3 arrows in a target reflecting importance to hotels of mastering the direct booking game and developing powerful strategies

Mastering the Direct Booking Game: 3 Powerful Strategies for Hotels

In this article, we’ll reveal three practical tips that will supercharge your hotel’s direct booking strategy and revolutionize your business

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wooden skittles with a blue one standing alone reflecting the transformative power of group displacement in hotel revenue management

Transformative Power of Group Displacement in Hotel Revenue Management

Effectively implementing group displacement can give any hotel, regardless of its size, a competitive edge in the rapidly evolving hospitality industry

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What are the Pros and Cons of Dynamic Pricing?

By focusing on area supply and area demand, hotel dynamic pricing allows room rates to fluctuate constantly to capture more business

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