revenue

By solidifying critical aspects of your hotel digital marketing strategy through actively managing them, you can cultivate repeat bookings

Big data for hotels refers specifically to the collection of guest-related information, typically obtained through zero-party and first-party data sources

While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy

We look at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS)

Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes

When it comes to maximizing revenue and occupancy rates, dynamic pricing strategies have taken a quantum leap forward

As revenue management technology evolves, machine learning continues but the human element is key. Let us take a look at some of these points

Every interaction with guests presents an opportunity. Understanding the flow of their journey is crucial to determine the timing of upselling

Data is more than just numbers: it’s the rock to unlocking revenue growth. Decisions rooted in data are the backbone to success

Hotel pricing strategy involves determining the optimal rates for different room types, packages, and ancillary services. It requires careful analysis