revenue

Data and the Future of Revenue Management

As revenue management technology evolves, machine learning continues but the human element is key. Let us take a look at some of these points

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Mastering the Art of Upselling: Setting Up a Successful Program

Every interaction with guests presents an opportunity. Understanding the flow of their journey is crucial to determine the timing of upselling

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How to Increase Your Hotel Revenue with Hospitality Data

Data is more than just numbers: it’s the rock to unlocking revenue growth. Decisions rooted in data are the backbone to success

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Maximizing Return on Margins Through Effective Hotel Pricing

Hotel pricing strategy involves determining the optimal rates for different room types, packages, and ancillary services. It requires careful analysis

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Why Customer Acquisition Costs (CAC) Matter for Hotels

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

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OTAs or Hotel Direct Bookings: How to Optimize for ROI

We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace

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How Hoteliers are Using AI for Revenue Management

The key to revenue management is following data trends and using insights to set the right pricing, AI is perfectly suited to support this hotel function

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people looking at a dashboard on a tablet possibly a revenue management meeting reviewing current performance

Revenue Management vs. Price Optimization: What is the Difference?

We demystify the differences between Revenue Management and Price Optimization and provide actionable insider tips to boost hotel earnings

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optical performance evaluation glasses reflecting importance to hotels of viewing data collaboratively to drive bookings and revenue

How a Collaborative View of Data can Drive Bookings & Revenue

Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue

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letters spelling out the word pricing highlighting the current strategy of dynamic pricing for hotels

ZHAW Study on the Effect of Dynamic Pricing

Hotels were able to improve their pricing competencies and guest satisfaction did not decrease after introducing dynamic pricing

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