revenue

gift with black friday tag next to a laptop and mouse reflecting importance of black friday to hoteliers and the need to identify best practices for success

Boosting Black Friday Success: Best Practices for Hotels

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions

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heart on a keyboard reflecting the importance of setting your hotel apart using innovative direct booking perks to increase conversion rates

Setting Your Hotel Apart: Innovative Direct Booking Perks

By embracing forward-thinking direct booking perks, hotels can create an experience that resonates with the diverse preferences of their guests

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5 Ways to Reduce No Shows and Cancellations at your Hotel

A no show hotel reservation is probably a Hotelier’s worst nightmare. Dealing with situations that directly affect your profit margins, is a major challenge

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Leveraging Historical Data for Revenue Management

Uncover the secrets to boosting your hotel’s revenue with our guide for historical data analysis. Master key performance metrics without a PMS and drive profitable decisions.

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Why Your Definition of Revenue Management Needs an Overhaul

While comprehensive in its coverage of revenue management components, the traditional definition strongly emphasizes the process’s transactional aspects

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How to Make Hotel Budgeting as Smooth and Painless as Possible

Hoteliers often complain that the budgeting process seems to start earlier every year. This is especially true for large hotel groups

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The Relationship Between Value, Quality and Price Exists

Asset managers and hotel owners have a perception of their asset value and what the market will pay. Sometimes, those perceptions are vastly wrong

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Black Friday frenzy can be overwhelming for hotel marketeers

A Complete Timeline for Your 2023 Black Friday Campaign

Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy! 

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christmas gift reflecting the increase revenue hotels can gain with some quick wins to increase holiday bookings on their website

Quick Wins to Increase Holiday Bookings on your Hotel Website

There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes

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Data Power! How to Use Your PMS to Drive Bookings

We’re not only talking about decreasing rates when occupancy is low; the secret to generating more bookings year-round lies in data contained in your PMS

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