revenue
What are Google’s Organic Hotel Booking Links?
By eliminating the need for users to visit intermediaries, you have a higher chance of converting potential guests into booking and interact direct
Understanding Guests Reason to Stay will Help Maximize Revenue
There have to be categories that guests fall under. There are huge implications on profitability by not effectively strategizing around segmentation and mix
Metasearch is Not Just Effective But Increasingly Efficient
In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape
Why Hotels Need to Redefine the Guest Journey Starting Point
In rethinking the first step of the guest journey as problem recognition, we uncover a more grounded and comprehensive framework for engaging with guests
How to Handle an Eclectic Inventory and Complex Revenue Mix (Case Study)
With an eclectic inventory and a broad range of customer types, they needed revenue management technology that could handle a complex revenue mix
How to Provide the Best Customer Service Before Booking
There are many articles about customer service in stay. But they fail to address customer service provided before potential customers turn into guests
Key to Winning Over the Unlikely Booker (Hotel At Six Case Study)
Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors
What is Eatertainment? How Can it Benefit Your Hotel or Venue
The term “eatertainment” blends “eating” and “entertainment” to describe a dining experience that goes beyond simply enjoying food
Customer Lifetime Value (CLV): Identify, Attract & Retain Valuable Guests
CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized
Why Use a Cost-Based Pricing Strategy in Your Hotel?
Cost-based pricing is the easiest and most financially secure way of determining prices. As long as you sell the room, you’re guaranteed to make a profit