revenue

What are Google’s Organic Hotel Booking Links?

By eliminating the need for users to visit intermediaries, you have a higher chance of converting potential guests into booking and interact direct

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Understanding Guests Reason to Stay will Help Maximize Revenue

There have to be categories that guests fall under. There are huge implications on profitability by not effectively strategizing around segmentation and mix

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Metasearch is Not Just Effective But Increasingly Efficient

In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape

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Why Hotels Need to Redefine the Guest Journey Starting Point

In rethinking the first step of the guest journey as problem recognition, we uncover a more grounded and comprehensive framework for engaging with guests

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article image from flyr for hospitality about case study with tailormade hotels managing a complex revenue mix and revolutionizing pricing strategy

How to Handle an Eclectic Inventory and Complex Revenue Mix (Case Study)

With an eclectic inventory and a broad range of customer types, they needed revenue management technology that could handle a complex revenue mix

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How to Provide the Best Customer Service Before Booking

There are many articles about customer service in stay. But they fail to address customer service provided before potential customers turn into guests

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image of standard room from Hotel at Six for a case study article with The Hotels Network

Key to Winning Over the Unlikely Booker (Hotel At Six Case Study)

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors

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What is Eatertainment? How Can it Benefit Your Hotel or Venue

The term “eatertainment” blends “eating” and “entertainment” to describe a dining experience that goes beyond simply enjoying food

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Customer Lifetime Value (CLV): Identify, Attract & Retain Valuable Guests

CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized

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Why Use a Cost-Based Pricing Strategy in Your Hotel?

Cost-based pricing is the easiest and most financially secure way of determining prices. As long as you sell the room, you’re guaranteed to make a profit

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