revenue

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors

The term “eatertainment” blends “eating” and “entertainment” to describe a dining experience that goes beyond simply enjoying food

CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized

Cost-based pricing is the easiest and most financially secure way of determining prices. As long as you sell the room, you’re guaranteed to make a profit

As group travel continues to evolve, hotels have a unique opportunity to differentiate themselves by offering more than accommodations and meeting spaces

In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game

We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate

Optimising your service standards is a highly effective way to make your property stand out from the online competition and boost overall profitability

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

By recognising limitations and embracing digital transformation, hotels can unlock new revenue streams and improve guest experiences