revenue

The benefits of integrating revenue management and marketing are clear, but it requires a cultural shift and investments in human capital and technology

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

Incentive structures prioritize short-term financial metrics like RevPAR and RGI, which leads to the neglect of the long-term benefits of direct bookings

To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends

Execute hotel revenue optimisation strategies and you’ll optimise your revenue by making as much money as possible from a limited resource: your rooms

You’re not looking to eliminate risk entirely. Instead, the aim is to manage it where you’re optimizing for revenue without stretching your resources thin

Yet for all the challenges in distribution, immense possibility exists for hotels that take an imaginative omnichannel approach

Across 10 host cities, basic mean average for hotels standard room over next 6 months shows rates have increased from €147 outside the tournament to €231

Understanding this multifaceted process is key to align offerings with target guests, moving beyond pricing competition to deliver value that resonates

Hotels have an incredible opportunity to exceed guest expectations and maximize revenue potential with the help of new-age tools and processes