revenue
Marriage of RM & merchandising: logical next step for airlines
The notion of ‘right product, at right time and at right price’ may be something airlines understand only too well but they still aren’t getting it right. Today many airlines […]
Hotel Rooms vs Apples. Specifics of Managing Perishable Inventory
Revenue Management techniques are dictated by the type of product you’re selling. What are the main characteristics of hotel rooms as a product and what makes it different from, let’s […]
6 Things Every Revenue Manager Should Do In January
With just a small percentage of difference in your hotel’s RevPAR between success and underperformance, the role of the Revenue Manager (RM) is crucial to hotels. With the start of […]
Best Available Rate: “Rumors of my death greatly exaggerated!”
According to some, the concept of the Best Available Rate (BAR) is a thing of the past. NB: This is an article by Blake Madril, Revenue Technology Strategist at IDeaS […]
Hotstats Hotels Performance: MENA, Europe, UK and US (November 2017)
MIDDLE EAST & AFRICA Despite successfully recording growth across a number of revenue departments this month, hotels in the Middle East and Africa suffered a 1.8% year-on-year drop in GOPPAR, […]
Why airlines need to segment smarter
People travel for many different reasons but often airlines don’t go far enough in meeting their specific needs. Marketing textbooks generally speak of customer segmentation based on demographics. We are […]
Tips to optimize ADR and occupancy rates at your independent hotel
The Average Daily Rate or the ADR in the hotel industry is often a primary concern for most hotel owners. However, in today’s times, every hotel owner including independent hoteliers […]
How to Sell Hotel Rooms Without Offering Discounts
Slashing room rates can feel like an obvious and easy solution to a decline in bookings. However, your marketing strategy should not appear obvious or easy. Low prices invite the […]
Revenue managers to ‘adapt and adopt’ in 2018
Planning ahead and being flexible in the face of disruptors like calendar shifts and new supply can help revenue-management teams and their properties be less vulnerable to changes, sources said. […]
How Metasearch Tools Empower Hotels in 6 Points
Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these […]
