revenue

Social Media, a concept that we are all too familiar with, has evolved immensely over the last few years and it shows no sign of slowing down. With countless social […]

Hoteliers, marketing directors, and revenue managers in particular are continuously learning how to put the pieces of the puzzle together when it comes to creative and effective options for selling […]

Data is daunting and tracking it can be exhausting and sometimes over complicated, but honestly if you aren’t tracking your business you are potentially running blind.  And by that I […]

Historical demand has long been a critical component of dynamic pricing and Revenue Management Systems (RMS). NB: This is an article from IDeaS An even more critical requirement for RMS […]

Revenue management is an art, and like all art it’s a constantly evolving process that can never be mastered. In this area of ever-changing elements, such as customer behavior trends […]

This is right up there with the philosophical riddle, “which came first, the chicken or the egg”. As a metaphor it provides lively conversation and debate, even when the answer […]

Contrary to what you might have heard, people still read. We read quiet a lot actually, but much of our reading has moved over to a screen instead of paper. […]

Maximizing revenue proves to be a challenging task even for those experienced hoteliers who know all the ins and outs of their business. It’s not only about management and trying […]

Low season; it’s a term no hotelier likes to hear. In times of lower demand, some hoteliers adopt the ‘busy hotel is a successful hotel’ strategy, accepting lower-rated business and […]

For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of this media blitz around hotel loyalty […]