revenue

Hotels are always looking for new ways to drive demand – and packages have been a solid vehicle to do just that. Packages, or combined hotel, airfare and/or car bookings, […]

Revenue management has become an expert specialism, and hotel schools could do more to equip their students with its foundations; so said the panellists discussing the topic, “Boosting Profitability – […]

Loyalty and reward programs can help make up the difference between having average occupancy rates or a fully booked calendar. In fact, according to Phocuswright April 2015 report, (Dis)Loyalty and […]

Revenue management is fundamental to a well-run hotel. It’s the way hoteliers manage rates, inventory, and distribution in an effort to show the right room to the right guest at […]

Last month, we hosted a webinar that addressed how hotels can use smart digital marketing to optimize their booking funnel and boost direct bookings. We spoke with four industry experts […]

In today’s ultra-competitive hospitality marketplace, any competitive edge can translate into a stronger bottom line, and it’s no secret that driving direct business and better revenue is one of the […]

Spring trends in hotel search With trivago’s 1.4 billion annual searches, we see many clear trends in user search behavior and preferences. From that data*, we ascertained some best practices […]

In the past six months I’ve written about increasing hotel brand fees (Hotel Loyalty Rate Analysis) and increasing loyalty fees (The Great Loyalty Rate Debate). Both articles prompted some very […]

Is stating that the industry standard of ADR and RevPAR “is an imperfect science” a provocative statement? Two ocean front hotels (Exhibit “A”) sit side by side; each has the […]

  Exponential pace. That phrase can be used to describe the growth and diversification of the hotel industry. Even though the market tends to focus on larger brands and the […]