revenue
Airline ‘ancillary’ revenue needs a strategic focus on product over price
There is far more to ancillary revenue than meets the eye and airlines and are starting to recognise that more clearly defined products could pay off. ‘Ancillary’ is a new […]
Learn How to Create A Revenue Centric Culture in Your Hotel
In today´s highly visible online market place we simply cannot stop with a friendly smile and helpful staff to continue to see profits rise. We must build a Revenue Centric […]
Marketing vs Revenue Management: 4 Ways to Bridge the Gap
Is there an unspoken divide in your hotel? Revenue managers and hotel marketers are often at odds, one department focused on balancing ADR and occupancy, while the other focuses on […]
Do You (Really) Understand the Value of Retaining Customers?
As a hotel manager, you’ll already know that attracting new customers is a costly business. With the cost of sales increasing all the time as a result of high commissions […]
Driving Direct Bookings Comes at a Cost Too
A little over a year ago, I wrote an article that struck a sensitive nerve: Hotels Promoting Direct Bookings: It’s About Time! Perhaps this is why it was widely shared […]
How hotels can stay up in a down market
Today, hotels are battling it out on numerous fronts to keep themselves ahead in a constantly challenging marketplace. Increased industry competition, the growth of the sharing economy, and the need […]
How guest feedback can enhance your revenue management strategy
While revenue management is very much a numbers game, the fundamentals are evolving fast. One key area of change is the impact a hotel’s online reputation has on revenue – […]
Key Drivers for Hotel and Resort Spa Profitability
Relaxation and a sense of wellbeing are at the heart of the spa and wellness market. Hence, it’s no wonder that hotels, resorts, and spas have begun to reorganize their […]
Who should own customer reviews in your organisation?
Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host […]
Executives on the changing revenue management landscape
Experts in the field of revenue management seem to think the “management” part of that has grown anachronistic for the work done by RMs. Speaking at the HSMAI Revenue Optimization […]
