revenue
Stop rewarding loyalty at the cost of the bottom line
Forbes recently released a list of the world’s most rewarding hotel loyalty programmes. The tally saw Wyndham Rewards replace Marriott at the top of the pile. The list, compiled by […]
Is it time to review the designation of “revenue manager”.
Search engines, OTAs, review sites, metas and other tools have changed the way travellers look and book rooms. But revenue management has remained the same during my fifteen years working […]
How Should Revenue Managers Use Data? [Infographic]
NB: This is an article from NetAffinity How should revenue managers use data? What common pitfalls do they fall into? What are the contemporary “best practice” revenue management techniques and intelligence […]
From Revpar to Trevpar: Integrating Ancillaries Into a Revenue Strategy
Considering ancillary revenue streams can make up to 60% of hotel revenues of why would not any operator embark on the journey of total hotel revenue management? Apart from challenges […]
U.S. online hotel room rates are up 0.6% from a year ago this October
Hotel room rates in the top-25 most popular U.S. destinations are averaging $219.06 this October, up from $212.57 in September, according to online hotel room price indices from trivago’s unique […]
10 Key Trends for Modern Revenue Management
The past few years have given birth to a wide variety of revenue management ‘best practices’ and tools, what’s the equation for success? Two of the major factors affecting a […]
US RevPAR Stays High but Concerns Linger
The US hotel industry continues to be a good news/bad news story. The lodging sector has experienced RevPAR growth for 79 consecutive months, and by the end of this year […]
Simplicity vs complexity: big data balance in airline Revenue Management
There are common pitfalls in how big data analytics can be applied to travel. In many industries often the use of big data analytics can be misapplied and the same […]
Hotel Revenue Shift Reflects Change in Development and Guest Preferences
Historically, revenue management within the lodging industry has focused on renting guest rooms in a profitable fashion. Revenue managers, aided by sophisticated computer programs, helped hotels determine the proper balance […]
6 Things that Destroy Data-Driven Decision Making for Revenue Managers
In the last part of our 3 part series, we look at 6 factors that get in the way of a revenue manager’s data-driven decision making. Data-killers don’t always look […]
