revenue
Understanding Customer Acquisition Costs to Determine Value & Profit
Hotel revenue managers are experts at determining how much revenue a particular guest will generate. NB: This is an article by Rainmaker With their RMS, they use predictive analytics to […]
How a Hotel’s Online Reputation Impacts Revenue
Online hotel reviews can be source of motivation or worry for hotel owners! NB: This is an article by Kashmira Lad, Senior Content Marketer at Hotelogix We live in […]
10 Dangerous Biases in Hotel Revenue Management
The famous mathematical psychologist Amos Tversky once said, “My colleagues, they study artificial intelligence; me, I study natural stupidity. ” The “stupidity” Tversky refers to is our inability to recognize […]
How To Reduce Direct Hotel Cancellations
Hotel cancellation terms are one of the major deciding factors for a guest making a booking. With OTAs promoting free cancellation as one of their major selling points consumers have […]

Should ‘open pricing’ negate traditional contracted rates?
RFP season may have passed, but it won’t be too long before it descends on us again and perhaps now is the time to evaluate just how we contract – […]
Gaming properties find strategies to optimize revenue at every opportunity
In the casino industry, the saying goes that the house always wins. But on the highly competitive Las Vegas strip, it’s not always that clear cut. To survive and thrive, […]
Front Desk Staff As A Distribution Channel
Your front desk staff is a gold mine for extra revenue. With a little bit of training, they can be trained to convert enquiry calls into bookings. More importantly, being […]
European airlines scored big in a la carte revenue last year
Estimated airline a la carte revenue worldwide in 2017 stood at US$57 billion, with European airlines leading at US$19.4 billion followed by Asian carriers at US$15.8 billion. The estimates from […]
Will automated re-booking sites ruin my revenue management strategy?
It’s the start of the season. You’ve got a healthy base of early bookings, you’ve adjusted your rates to snare in some more, and you’re settling down for an early […]
Airlines inching closer to dynamic pricing
Imagine if airlines could tailor fare offers based on who was making the ticket inquiry, rather than strictly on the search criteria. Well, industry technology and revenue-management experts say those […]