revenue
Optimizing Digital Marketing Performance To Drive Business Performance
Digital transformation isn’t a buzz phrase. It’s here. And it’s helping companies create better customer experiences — and ultimately driving revenue growth. According to Gartner, within the next five […]
Insights from ITB – How hotels can maximise their revenue performance for the next fair
To maximise the revenue performance during a fair or high impact event might be easier said than done. Many rely on returning business to bring in a safe level of […]
Expedia is wrong: a better direct price does make money for the hotel
Expedia has stated on many occasions that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. We do not share their […]
Remove the Silos, One Team, One Revenue Dream
Hotel service is built around team work. From front desk rock stars to detail-oriented room attendants to friendly and personable bartenders, every department and every job role plays a fundamental […]
Dynamic rates empower hotels, not corporate end-users
With major hotel mergers allowing already massive chains to gain even greater negotiating power over room rates, it is vital that corporates take enhanced steps to ensure that any arrangements […]
Stop Dangling the Wrong Carrots: How Revenue Incentive Plans Hurt Profits
Occupancy is high. You’re crushing your RevPar Index. And, you’re on pace to surpass your quarterly revenue targets as well as last year’s revenue. NB: This is an article […]
Flattening Bookings Pace Presents Ongoing Challenge for Hoteliers
As North American hoteliers progress through the early months of 2017, the pace of new bookings is flat with new February reservation commitments at -0.8 percent. However, average daily rates […]
U.S. Hotel Revenue Growth Driven by Lower Chain Scales and Secondary Markets
U.S. hotels enjoyed another year of life at the performance peak in 2016 and are forecast to continue to live the high life in 2017. According to the recently released […]
U.S. Hotels Could Face RevPar Pressures in 2017
“I wouldn’t be surprised if it’s sort of a schizophrenic year,” PwC’s hospitality industry leader Scott Berman said, referencing the unpredictable U.S. political climate, as well as economic factors. “There’s […]
Data, data and more data: travel’s big driver in 2017
On Day One of the Atlanta Summit last week, senior executives from Wyndham, Kimpton, Tauck, Delta Airlines and more, identified numerous ways to put data into action Travel companies, big […]
