revenue
Pricing with Confidence. It’s Perfect! Or is it?
Picture this: You’re a revenue manager. You follow all the rules. And you’re very diligent at it too. When setting the asked for room price for any specific day, you […]
Should you price Sunday as a typical weekday rate?
With the 40th anniversary of “Saturday Night Fever” upon us, Vanity Fair recently described the pop culture movie as a “fun 70s curiosity with pitch-blackness.” The special anniversary release of […]
Thinking Shopping Cart and Selling Room Features is the Future
It’s hard to imagine a time before the shopping cart, but it really wasn’t that long ago. Sylvan Goldman, who owned a number of grocery stores in post-Depression America was […]
Five ways to use online reviews for revenue strategy
A few years ago, the Cornell Center for Hospitality Research published a study showing the connection between the Global Review Index – an online reviews quality score – and RevPAR, occupancy and […]
ADR Holds Steady in First Half of 2017 Despite Decline in Bookings
As North American hoteliers forge ahead in 2017, average daily rates (ADR) are holding strong in both the second and third quarters of 2017 despite declines in committed occupancy*, according […]
The Power of Value Adds to Increase Guests Bookings
Hoteliers, when considering using value adds to attract guests you need to revert back to the data that you have compiled to determine the appropriate strategy for each season to […]
How You Can Maximize Your Room Type Sales for Each Season
In part 1 of this blog series “Managing Seasonal Market Changes to Ensure your Hotel Stays on Top”, we discussed Seasonal Distribution and gave some tips on diving into analytics […]
Why revenue managers can’t rely on historical data
The U.K. and European market is one in constant flux. We’ve seen security threats in key locations such as Paris and Brussels, the drop in value of the pound, the […]
How Data Can and Should Impact Your Hotel
Analytics, numbers, and key performance indicators play an important role in every business and your hotel is no different. There are hundreds of different ways to calculate, display and act […]
How to Overcome High Cancellation Rates on OTAs
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]