revenue
Seven Trends for Productive Revenue Managers
NB: This is an article from IDeaS 1. Using revenue management industry acronyms ADR, OCC, RevPAR, ProPAST, PMS, CRS – the list goes on endlessly. Although largely a by-product of […]
Guest loyalty through direct channel is cornerstone in struggle with OTAs
A traditional priority for hotels has been to please and satisfy their clients with the clear objective that the client returns to the hotel on his next visit to that […]
Should airlines cut fares to pull the punters?
More and more people are travelling, yet money is still tight in aviation. That is very clear from the news coming out of the industry’s big 2017 event – this […]
8 Challenges You’ll Face When Implementing a Revenue Strategy [for Independent Hotels]
Implementing a revenue strategy comes with a unique set of challenges. Hotels need to remember why they are focusing on optimising each channel, and how direct bookings reduce costs and […]
The rate undercutting trend you don’t know about yet
Hotels know they need to be watching their parity. Rate undercutting is so widespread that it’s taken as a given, and, in this industry, a successful ecommerce business depends on […]
Why 70% of Hotel Marketing is Out of Control
Flagged properties have surrendered control of their marketing. What happens if results are poor? Key Takeaways: 7 out of 10 hotels in the US are flagged, but the brand’s national […]
Shape Your Revenue Strategy with Forward-Looking Market Data
It’s that time of year when hotels are eager to maximize their summer holiday months, enticing guests to purchase more premium rooms, stay longer and spend more while onsite. NB: […]
In a mobile-only world will airlines charge for web bookings?
Right now airlines are introducing fees for bookings via the GDS but imagine a scenario five years down the road where an airline charges a fee for booking via the […]
How to boost hotel revenue with meetings and events
Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travellers. NB: This is an article from […]
How To Build & Analyse a Successful Hotel Rate Plan
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? When you create rate plans, try and tap into your […]