revenue

OTA’s play a vital role in helping airlines operate more profitably, the boss of European travel retail giant eDreams Odigeo told a UK trade audience this week. Speaking at a […]

If attaining guests through loyalty programs, personalization and the provision of choice is the hospitality industry’s Holy Grail, then profitability is the infinite abundance it promises. When it comes to […]

In the world of consumer marketing, customer lifetime value (CLV) is a metric that is used to determine how much is reasonable to spend to acquire a new customer, or […]

There is far more to ancillary revenue than meets the eye and airlines and are starting to recognise that more clearly defined products could pay off. ‘Ancillary’ is a new […]

In today´s highly visible online market place we simply cannot stop with a friendly smile and helpful staff to continue to see profits rise. We must build a Revenue Centric […]

Is there an unspoken divide in your hotel? Revenue managers and hotel marketers are often at odds, one department focused on balancing ADR and occupancy, while the other focuses on […]

As a hotel manager, you’ll already know that attracting new customers is a costly business. With the cost of sales increasing all the time as a result of high commissions […]

A little over a year ago, I wrote an article that struck a sensitive nerve: Hotels Promoting Direct Bookings: It’s About Time! Perhaps this is why it was widely shared […]

Today, hotels are battling it out on numerous fronts to keep themselves ahead in a constantly challenging marketplace. Increased industry competition, the growth of the sharing economy, and the need […]

While revenue management is very much a numbers game, the fundamentals are evolving fast. One key area of change is the impact a hotel’s online reputation has on revenue – […]