revenue
Make messages simple to persuade guests to book direct
Industry jargon gets between you and your guests. It can reduce the number of bookings you get, both on your own website and elsewhere. For example, the phrase ‘book direct’, […]
Managing Hotel Guest Sentiment and your Online Presence
In part 1 of this blog series, we discussed ways to get your entire staff empowered and involved in Revenue Generating activities. In part 2 of the series, Creating a Revenue Centric […]
6 Ways Hotel Marketing Can Generate More Group Business
Hotel marketing teams need to improve their support of group sales. Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group […]
How Hotels Can Embrace OTAs and Profit at the Same Time
A recent Hotel Management column captured well the full story in the ongoing debate between hotels and online travel agencies. The story, however, is ready for a new chapter. Everyone knows […]
Expedia continues it’s mission to automate MICE
As Expedia continues on its mission to automate the so-called hidden segment of ‘meetings, incentives, conferences and events’, Marriott signs a deal with a competitor. Think mice, and one may […]
3 Functions of Pricing in Hospitality
Most revenue managers will view their pricing as a tool to optimize RevPAR through increasing either revenue from room rates or from the number of rooms rented out (i.e. by […]
Price Positioning in Hospitality: Room Rates & RevPAR Optimization
Your brand is your promise to your guests. It’s what they’re expecting from you when buying your services, whether you know it or not. As your brand’s promise is not […]
3 ways for hotel revenue managers to beat the competition
A new report from EyeforTravel delves into ways that revenue managers can aggregate data streams more effectively The impact of competition is the biggest headache facing revenue managers tasked with […]
Hospitality Pricing: Identifying Segments and Willingness to Pay
Pricing is important in all industries. In the hospitality industry, and particularly the lodging industry, pricing is absolutely crucial. Firstly, there is a massive profit incentive for hotel managers to […]
Leading airlines see leap in revenue generated from ancillaries
The world’s top ten airlines generate as much as 46% of sales from ancillary revenue, new research reveals. CarTrawler-sponsored analysis shows a big jump from five years ago, when the […]
