revenue

You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are […]

Companies with data-driven business cultures are more productive and profitable than their competition. Hotel organizations, specifically, use data-driven approaches to increase profits amidst market complexity and volatility. One component supporting […]

It seems that personalisation, if done right, does work. This is certainly the belief of Trivago, which believes that displaying generic content for all searches – a picture of the […]

EUROPE Europe’s hotel industry reported positive results in the three key performance metrics during July 2017, according to data from STR. Euro constant currency, July 2017 vs. July 2016 Europe […]

Are hotels becoming more like the airlines when it comes to how they’re pricing their rooms, especially by imposing stricter cancellation policies and other fees? It depends whom you ask […]

The U.S. lodging industry will enjoy continued growth in all major metrics in 2018, albeit at a slower pace.  Based on the recently released September 2017 editions of Hotel Horizons®, CBRE […]

In the past few months, major hotel brands have started to extend cancellation policies, with some exceeding the previous standard 24-hour policy. Executives outlined why their brands are launching the […]

The key to driving direct business lies within technology. Hotel websites need more and better qualified website traffic—and to get that traffic, they need more searchers landing on their pages. […]

Budget season is fast approaching and next month HeBS Digital will publish its annual Smart Hoteliers’ Guide to Budgeting for 2018. This popular guide provides hotel marketers with a blue […]

Many travelers in the U.S. never set foot in a hotel during a business or leisure trip – even when it’s several hours away from home. It’s not just because […]