revenue
Designing a Guest Loyalty Program to Increase Bookings and Revenue
The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past […]
Ways to Improve Guest Experience and Generate More Revenue
Just like any other business sector, the hospitality industry comes with its peculiarities and creating great visitor experiences is one of them. This is the only way you can make […]
Five things hotel GMs need to know about revenue management
It would seem that change is the only constant variable in today’s global hospitality market. Between shifts in how guests research and book their accommodations, the increasing industry-wide fragmentation, and […]
Using Hotel Demand for a Blue Ribbon Revenue Strategy
I recently caught a pie-baking competition at a local county fair. While admiring the pies vying for the blue ribbon, I naturally started thinking about how pies and hotel demand actually […]
Total Revenue Management is growing but what does it really mean
Total Revenue Management is growing in popularity for discussion, but there remains some ambiguity as to what this really means. NB: This is an article by Lily Mockerman, Founder of […]
PolyU Study Finds Room Attribute Preferences Key to Hotel Profit Maximisation
Hotel managers need to understand the value that customers place on particular room features and charge for them accordingly, argue Dr Lorenzo Masiero of the School of Hotel and Tourism […]
Rebundled ancillary revenue makes a come back
‘Ancillary’ revenue is, of course, a growing portion of airline revenue. Some airlines are even reporting more than 40% of their revenue from ‘ancillary’ services, which generally refer to the […]
Hospitality Yield Management: Important for Efficient RM Strategy
What do airlines, tour operator and hotels have in common? All of them sell fixed time-limited resources. Moreover, when it comes to maximizing revenue from a fixed resource, say, hotel […]
Global perspective on revenue management yields highest profit
Global is a big word and now that we have your attention I want to define global in a hotel setting. Global refers to all sources of revenue and their […]
Revenue management strategy key in light of UAE’s upcoming pipeline
Diversification, new source markets, non-rooms revenue streams and a pro-active, long-term strategic mindset are key revenue management tactics to keep in mind in view of increasing hotel inventory in the UAE, […]
