revenue

7 Tips to Optimize Your Hotel’s Revenue Management Strategy

Effective revenue management requires a multi-faceted approach. Here are seven revenue-management tips that can go a long way towards helping you to optimize your strategy.

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Podcast: Revenue Management Forecasting – The Why, How and What.

In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Forecasting and why it is an important aspect of your Revenue Management strategy. […]

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VTO (Value to Owner) vs VTC (Value to Customer)

Let’s explore value and performance from different prospective and start to think like an owner when measuring the production value of a Hotel.

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Managing RevPAR For Profits

Among the four categories where hotels achieved increases in both occupancy and ADR, the GOP increase was greatest when occupancy contributed to more than 60 percent of the RevPAR growth

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Total Hotel Revenue Management is Not What You Think

By moving to a customer-centered set of measures, where the overall guest spend is more important than spend in any single outlet, you can embark on the path to Total Revenue Management.

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9 Ways to Increase Profitability in Revenue Management

As hotel owners begin crafting their shiny new 2020 budgets, they’re tasking their revenue managers with finding ways to drive higher profitability in the coming year.

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Why Revenue Management and Marketing Need to Align

Effective communication between your revenue management and marketing teams cannot be stressed enough. Exchanging data together will provide a more integrated, results-driven approach.

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The Lifecycle of Hotel Revenue Management

No hotel is created equal, and even at a single property, there will be many different periods in a hotel’s existence that require a change in approach to revenue management.

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Casinos: Boost Revenue with a Flexible Reinvestment Strategy

Until recently, marketers and casino revenue managers have largely looked past nuanced reinvestment calculations, because the only goal was filling the hotel and, ultimately, the casino.

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Revenue Management to Revenue Strategy: The Changing Role of RM in Hotels

Modern revenue management has transitioned from a short-term, myopic tactical focus to developing long-term, big picture strategies for both transient and group business.

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