revenue

People travel for many different reasons but often airlines don’t go far enough in meeting their specific needs. Marketing textbooks generally speak of customer segmentation based on demographics. We are […]

The Average Daily Rate or the ADR in the hotel industry is often a primary concern for most hotel owners. However, in today’s times, every hotel owner including independent hoteliers […]

Slashing room rates can feel like an obvious and easy solution to a decline in bookings. However, your marketing strategy should not appear obvious or easy. Low prices invite the […]

Planning ahead and being flexible in the face of disruptors like calendar shifts and new supply can help revenue-management teams and their properties be less vulnerable to changes, sources said. […]

Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these […]

Most forecasts and analyses say 2018 will be a boom year for global travel, including both business and leisure. The outlook for group travel in 2018 is murkier but probably […]

Until recently, the hospitality industry wasn’t considered to be a front runner in technological advancements. But the emergence of big data, cloud-based systems, and business intelligence have propelled hospitality into a […]

Since IDeaS’ early beginnings in 1989, our timeline of product and service evolution is a great barometer of the fast-paced changes in hospitality revenue management over the decades. And now, […]

What is Dynamic Pricing? As we know, the main goal of Revenue Management is to sell the right product to the right customer at the right time and for the […]

There are exciting developments taking place in hospitality revenue management because of artificial intelligence, business intelligence, and machine learning. Business intelligence in particular has been a trending topic among hoteliers, […]