revenue
A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy
No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table
Hotel Strategies: How to Improve Your Length of Stay
Length of Stay optimisation isn’t just a strategy; it’s a game changer for hotels looking to dominate the market. So, what are you waiting for
Value Based Pricing: Are You Charging What Your Rooms Are Worth?
Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest
Dynamic Pricing Dilemma: How Close Are Hotels to Perfect Competition?
We will explore the implications of pricing strategies enabled by modern technologies and their potential risks in the context of antitrust regulations
Predictions For Hotel Occupancy And ADR Hold Steady
Hotel expectations for different demand segments are mixed. Predictions for business transient demand and group demand growth have trended steadily downward
Revenue Managers: Yes It’s a Seller’s Market But Don’t Get Greedy
It is understandable that hoteliers would push rate – their goal is to maximize revenue and profit, and they had a lot of missed opportunity to make up for
7 Winning Methods to Bring your Revenue to the Next Level
Following best practices and a well-thought-out revenue strategy is the only way to unlock the full potential of your property
Hotel Mobile Messaging: Enhancing Guest Experience
Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue
The Proliferation of Brands and Impact on Revenue Management
A Revenue Manager plays a crucial role in branding by aligning pricing and revenue strategies with the overall brand positioning and objectives
Positioning Your Property for Shoulder Season Bookings
Shoulder season presents a prime opportunity to convince guests to visit at an off-peak time for fewer tourists, exciting experiences, and favorable rates