revenue

american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy

A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy

No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table

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calendar with pins and a date circled reflecting the importance to hotels of length of stay and some strategies they can use to improve it

Hotel Strategies: How to Improve Your Length of Stay

Length of Stay optimisation isn’t just a strategy; it’s a game changer for hotels looking to dominate the market. So, what are you waiting for

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empty sunbeds lined up with a lovely view posing the questions are hotels charging what their rooms are worth and should they be adopting the art of value based pricing

Value Based Pricing: Are You Charging What Your Rooms Are Worth?

Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest

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Dynamic Pricing Dilemma: How Close Are Hotels to Perfect Competition?

We will explore the implications of pricing strategies enabled by modern technologies and their potential risks in the context of antitrust regulations

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Predictions For Hotel Occupancy And ADR Hold Steady

Hotel expectations for different demand segments are mixed. Predictions for business transient demand and group demand growth have trended steadily downward

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Revenue Managers: Yes It’s a Seller’s Market But Don’t Get Greedy

It is understandable that hoteliers would push rate – their goal is to maximize revenue and profit, and they had a lot of missed opportunity to make up for

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7 Winning Methods to Bring your Revenue to the Next Level

Following best practices and a well-thought-out revenue strategy is the only way to unlock the full potential of your property

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person accessing messaging on a mobile phone illustrating the importance to hotels for enhancing the guest experience

Hotel Mobile Messaging: Enhancing Guest Experience

Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue

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The Proliferation of Brands and Impact on Revenue Management

A Revenue Manager plays a crucial role in branding by aligning pricing and revenue strategies with the overall brand positioning and objectives

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Positioning Your Property for Shoulder Season Bookings

Shoulder season presents a prime opportunity to convince guests to visit at an off-peak time for fewer tourists, exciting experiences, and favorable rates

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