revenue

We discuss how the crisis has shown once and for all that Revenue and Marketing (as well as Sales) must work more closely together

The unpredictability of new outbreaks has stymied any hopes of a quick rebound in travel and has made it difficult to forecast a recovery trajectory

We explore how the RMS is evolving and what additional data sets are being integrated to enhance price forecasting and revenue management

As you know, an image has the ability to prompt strong emotions, which are powerful agents for action. Happy photographing!

Hotel revenue managers need to figure out how to stack the right building blocks to forecast accurately, price with confidence, and maximize profitability

The first break-even analysis we ran focused on total revenue, taking into account not only revenue generated from rooms, but also ancillary revenue

With the advent of the ‘new normal’, hotel owners and operators must begin considering the various financial and operational scenarios in their forecasting

There has always been a modest degree of disconnect in the expectations of senior leadership and the deliverables of a revenue manager

It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings

As hotels re-open, revenue managers are developing rate strategies. But with no historical data they should review the entire market and go beyond comp set