revenue

In today’s world, travelers have become more technologically sophisticated. It is becoming increasingly difficult to measure guest behavior through a standalone system. The modern hotel marketer is encouraged to be […]

Understand your audience. Know your product well. Develop a rate plan. Deliver it at the right time and via the right platform. There you have it. A SUCCESSFUL RATE PLAN! […]

Segmentation is critical to a successful revenue management strategy. Without accurate segmentation, it’s nearly impossible to have accurate forecasts or budgets. After all, if you don’t know who is booking […]

Lodging is a cyclical industry meaning that it passes over time through four distinct phases: peak, contraction, trough and expansion. Most industry participants believe that 2007 was the previous peak […]

Once a classic American holiday tradition, Black Friday – the mega shopping day just after Thanksgiving – has firmly established itself on this side of the Atlantic as well. NB: […]

Hotel Preventive Maintenance (PM) has long been viewed as a necessary hotel engineering function and best practice. NB: This is an article from Guestware Most owners assume the management team […]

Low season; it’s a term no hotelier likes to hear. In times of lower demand, some hoteliers adopt the ‘busy hotel is a successful hotel’ strategy, accepting lower-rated business and […]

Hotel budgets are impacted by myriad factors like seasonality, economic conditions, events, and competition. Even unanticipated occurrences such as extreme weather conditions have the ability to dramatically skew your budgeted […]

Airlines promote seat upgrades to enhance a flight experience, and McDonald’s has been upselling its customers for years simply by asking, “Do you want fries with that?” In hospitality, upsells […]

Today, a revolution is happening in hotel revenue management as hoteliers with the highest profit expectations are beginning to follow the customer instead of the product. They are using advanced […]