revenue
Benchmarking 101: Parking Into Profit
Benchmarking must go much deeper than revenue figures. By getting a handle on operational data, a hotelier can determine how profitable their parking operations are
Rate Integrity: A Key Way to Increase Direct Bookings
Fixing revenue leakage is not just maintaining parity. The driving force is brand integrity and ability to change rates in-sync with market dynamics. Rate integrity aims to balance consistency and flexibility
Podcast: Oaky and Staah talk Hyper Personalisation
We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation
Hotels Crisis Planning: Best Practices in Revenue Management and MarComms
As many hotel revenue managers learned the hard way during past economic downturns, dropping rates during times of crisis can greatly affect your RevPAR
Revenue Science vs. Groundhogs – Forecasting True Parking Demand
Lucky for the parking industry, you don’t need to be trapped in a time loop to discover the power behind true demand forecasting
Hotels Scrape Out Profit Growth in January Amid Coronavirus Concern
U.S. hotels eked out 0.6% y-o-y GOPPAR increase in January, but as the scope of the coronavirus becomes clearer, subsequent months could put pressure on both top and bottomline growth
Coronavirus – Now is Not The Time to Panic and Cut Rates
There is no doubt we are in a time of huge uncertainty and the immediate reaction is to drop rates, but my advice is don’t. Reducing rates does not stimulate demand as proven time and time again
There is a Better Revenue Generating Alternative to the Controversial Resort Fee
Are partitioned prices really a fair practice in an industry that prides itself on great hospitality and service? Is there a better way to generate revenue, without compromising the guest relationship?
UK Hotels Profit Shrink a Continuance of 2019
UK hotels got off to a rough 2020 start, registering a y-o-y drop in profit, which was illustrative of 2019, as well. For full-year 2019, UK hotels recorded a 0.2% decline in GOPPAR over the year prior
The Last Step(s) Towards Personalization
Many hoteliers have also included personalization as a key component in their global strategy. This translated into actions taken across the customer journey which, in turn, drove revenue