revenue

Your Digital Marketing Checklist

Coronavirus – Your Revenue Strategy Checklist

There is perhaps some good news… The industry experts are predicting that when the revenue upturn comes back, it will come back quickly and we as an industry need to be prepared

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Meetings & Events Management in Times of COVID19

Meetings & Events Management in Times of COVID19

With COVID19 causing major events to be cancelled and large corporations banning employee travel it’s safe to say we’ve entered a period where “business as usual” simply won’t do

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New Consumer Research on the ROI of Guest Experience

While some challenges are completely out of a hotels control, we wanted to take a deeper dive into the transformative value derived from something every hotel has control over: guest experience

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How Hotels can Navigate a Demand Shock During a Crisis

A demand shock in the travel industry can come from many sources; a financial crisis, health crisis, or political crisis. And as the term suggests, they often can’t be predicted

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Group Business, Threat or Opportunity: Simple Group Displacement Model

Group Business, Threat or Opportunity: Simple Group Displacement Model

Each time we do a group quote we must evaluate the impact this has on the date of stay in the booking time, but also the selling of remaining capacity to the exclusion of other profitable segments

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How To Increase Hotel Revenue in Low Season

Hotel low season revenue has long been considered to simply be an unfortunate fact of the industry. It brings less demand and, therefore, lower revenues too

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Revenue Management Alone Cannot Avert a Crisis But it Can Help

Revenue Management Alone Cannot Avert a Crisis, But it Can Help

Revenue Management itself does not generate additional demand in the market, but it helps to manage existing demand in the best way and achieve the highest possible revenue share

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How Independent Hotels can Access Corporate Hotel Programmes

It’s that time of the year for hoteliers to prepare for the forthcoming corporate contracting season. For independent hotels, we need to focus on our strategy

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After Watching The Credit Bubble Implode In 2008, I Worry For Hotels

So, whilst new investment in a growing industry is a good thing, over-investment is destructive. And the conditions in hotels globally have been perfect for over-investment

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man in suit walking with a surfboard reflecting new profile of the digital nomads

Is Bleisure Still a Thing? Spoiler Alert: It Definitely Still Is

Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might

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