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Booking denied wrongdoing, but the settlement requires it to fully disclose all mandatory fees upfront to align with the FTC’s rule

in pursuit of delivering exceptional on-site service, the pre-arrival experience is often overlooked, but it is well worth upgrading – here is how

We explore common communication mistakes hotels make, and how to transform them into opportunities that drive guest satisfaction

This commentary power tool can help you drive superior financial results if you approach it with the right spirt and a system to follow

Whilst the push for direct bookings is understandable, in practice, they often come in short-lived spikes, driven almost entirely by paid campaigns

No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters

Wishful thinking is not a rate strategy. It’s a distraction. And in a market this dynamic, it’s one you can’t afford

Independent hoteliers who adopt a smarter, more sustainable strategy leveraging first-party data to personalize email and CRM marketing, see better results

Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!

Having data isn’t the same as having strategic foresight. The critical gap lies in turning raw data into accurate forecasting that you can trust and act on