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Historical Data Carries Less Weight in Setting Future Budgets

Even in the best of conditions, setting up next year budgets include some amount of guesswork, relying on historical data and trying to predict the future

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Using Big Data and Revenue Management in Uncertain Times

Hotel systems have data that can be evaluated to also optimize price elasticity for revenue management in operations; however, in many cases …

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hotel employee and guest engagement with modern hotel automation technology

Where is Real Innovation in Hotels Happening? Digital Guest Engagement

The hotel industry has a longstanding reputation for slow technological adoption. This can be seen in the adoption of digital guest engagement solutions

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Your Guide to Increasing Local Guests Bookings

With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms

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Driving Occupancy by Segment During Changing Times

Brands are reinstating Advance Purchase rates and giving booking window flexibility so they can flex this depending on whether they want to drive Occupancy

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London skyline great advert for hoteliers and important for them to understand the revenue management trends to navigate the uk market

London Sees 40% Uplift in Hotel Website Conversion Rates

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

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Revenue Management Helps Stave off Discounts During Covid-19 Crisis

The negative relationship, or trade-off, between ADR and occupancy is central to revenue manager’s decision under normal operating conditions

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Those Increased Direct Bookings? They Won’t Keep Coming Without Effort

Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?

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thumbnail image for discussion with topline about revenue managers and whether they are responsible for generating demand or not

Let Us Be Clear Revenue Managers Do Not Create Demand

Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for

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Revenue Management Today Involves Creativity to Shape Data Insights

Revenue Management leaders must become adept data storytellers, using technology to put the dots together and create a strategy for commercial success

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