revenue
Why RevPAR Increase Marketing Claims Can be BS
It makes sense to let algorithms do much of the price change and a half decent RMS should deliver. But the question is – by how much will my RevPAR go up?
What is Your Optimum Occupancy Percentage in This Staycation World?
Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?
How to Align Your Distribution and Marketing Strategies to Boost Revenue
Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution
Why the Future Must Include a GOPPAR Index
What would things look like if a number three or four REVPAR index brand delivered a number one or two GOPPAR performance?
Making Sense of Your Competitive Landscape Today
Hoteliers must ask themselves: what happened to their competitive environment, who are their competitors, and what impact are they having on their hotel?
5 Strategies To Drive Short-Term Demand
A lot of hotels see the bulk of their demand coming in a three-day window, with business booked in the day for the day now a more common occurrence
US Hotels Performance Strong But Labor Shortage Dampens Occupancy
U.S. weekly performance was strong, but operators say it could be even better, but they are having to forgo occupancy due to ongoing labor shortages
Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)
This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking
Lean Revenue Management: Sophisticated Shouldn’t Mean Complicated
Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities
How Hotels Can Increase Share of Wallet with Incremental Offers
Every extra service offered at the right time, not only delivers higher guest satisfaction but extra revenue for your hotel and increased share of wallet