revenue
Reinventing How We Do Hotel Revenue Management
If we truly want to optimize every opportunity, is there a strategy to change our revenue management focus from more than just room pricing?

Revenue Management – Looking Towards A Challenging Winter…
It is time to determine how we will achieve top line budget goals whilst keeping bottom line costs in check. Revenue Management strategy plays a key role
Historical Data Carries Less Weight in Setting Future Budgets
Even in the best of conditions, setting up next year budgets include some amount of guesswork, relying on historical data and trying to predict the future
Using Big Data and Revenue Management in Uncertain Times
Hotel systems have data that can be evaluated to also optimize price elasticity for revenue management in operations; however, in many cases …
Where is Real Innovation in Hotels Happening? Digital Guest Engagement
The hotel industry has a longstanding reputation for slow technological adoption. This can be seen in the adoption of digital guest engagement solutions
Your Guide to Increasing Local Guests Bookings
With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms
Driving Occupancy by Segment During Changing Times
Brands are reinstating Advance Purchase rates and giving booking window flexibility so they can flex this depending on whether they want to drive Occupancy
London Sees 40% Uplift in Hotel Website Conversion Rates
Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London
Revenue Management Helps Stave off Discounts During Covid-19 Crisis
The negative relationship, or trade-off, between ADR and occupancy is central to revenue manager’s decision under normal operating conditions
Those Increased Direct Bookings? They Won’t Keep Coming Without Effort
Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?