revenue
Omicron Emergence a Yardstick for the Hotel Industry
The drop in hotel revenue, despite a still lower cost base, led to GOPPAR of $11, which was 64% lower than November 2020 and 75% lower than in November 2019

Thinking of Becoming a Revenue Management Consultant?
We consider are you looking to replace your previous corporate life with a revenue consultancy ‘job and salary’ or looking to build a consultancy business
The Annual Sale That Hotels Need to Embrace
By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions
The Future of Business Travel And Its Impact
Hotels must act now and adapt to the new situation. Eventually, business travel will also surpass that of pre-Covid, but that will take a good while longer
Understaffing: How Your Hotel Can Thrive Despite This Challenge
Staff shortages can negatively affect a hotel in many ways. Once the guest experience suffers, a hotel’s reputation will begin to decline as well
10 Ways Airlines Use Artificial Intelligence and Data Science
Collecting and crunching data about customers, airlines understand passengers’ tastes. So, revenue managers start from measuring willingness to pay (WTP)
How Room Pricing And Rate Optimization Can Increase Profits
Failing to move away from the “same old pricing strategy” is a critical mistake. Hotel managers can be overwhelmed managing multiple discount types
What Revenue Managers Need to Know in The Year Ahead
As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation
Leveraging Your Hotel Guest App to Maximize Revenue Streams
Besides using a guest app for core checkpoints such as check-in, checkout, it also has the capacity to become your No.1 marketing and sales channel
Can Open Pricing Support BAR by LOS?
Running an Open Pricing strategy means that, as you get closer to stay date, you can override all BAR by LOS rates and just offer optimized one-night rate