revenue

New Guests vs Returning Guests: Who is Better?

Both new and returning guests are important to any hotel but what is the real difference? What values does each bring to your table?

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Balancing Daily Revenues and Settlements

You also need to be balancing the guest ledger and the city ledger to the property management system totals as well as to the general ledger

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The Pandemic Has Been Tough on Luxury Hotels. The Upside is Great

The pandemic has been deadly and costly. A return to an unrestrictive lifestyle will be unassailable and that is where hotels can prevail

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U.S. Hotel Performance: Largest Increase In Occupancy This Year

We are encouraged by the gains seen in weekday hotel occupancy and believe that it is the beginning of increased business and group travel

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Best Upselling Deals and 2022 Trends

Breakfast throughout the stay was the popular upselling option in the UK. Followed by late check-outs, breakfast, becoming a loyalty member and discount

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How Can Future Demand Data Help Hotel Revenue Management?

Future demand data gives you insights into your source market to see how demand develops. It is a goldmine for hotels and their revenue management experts

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Top Features to Drive Revenue from Hotel Websites

A large majority of customers book hotels online. Even travelers who use OTAs often check out the best features of hotel websites

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting importance of analysing unconstrained demand

10 Direct Channel KPIs Every Hotelier Needs

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

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Hotel Commercial Strategy: Predicting Demand & Pricing Correctly

The hospitality industry has changed and hoteliers need to adapt – efficiency is now vital. NB: This is an article from OTA Insight It is shortsighted at best – damaging […]

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Smart Overbooking Strategy: Minimise Free Upgrades and Lost Revenue

Applying an overbooking strategy is common practice and legitimate way to fill a hotel. But if not careful, you hand out too many freebies with no benefit

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