revenue
Where is Real Innovation in Hotels Happening? Digital Guest Engagement
The hotel industry has a longstanding reputation for slow technological adoption. This can be seen in the adoption of digital guest engagement solutions
Your Guide to Increasing Local Guests Bookings
With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms
Driving Occupancy by Segment During Changing Times
Brands are reinstating Advance Purchase rates and giving booking window flexibility so they can flex this depending on whether they want to drive Occupancy
London Sees 40% Uplift in Hotel Website Conversion Rates
Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London
Revenue Management Helps Stave off Discounts During Covid-19 Crisis
The negative relationship, or trade-off, between ADR and occupancy is central to revenue manager’s decision under normal operating conditions
Those Increased Direct Bookings? They Won’t Keep Coming Without Effort
Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?
Let Us Be Clear Revenue Managers Do Not Create Demand
Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for
Revenue Management Today Involves Creativity to Shape Data Insights
Revenue Management leaders must become adept data storytellers, using technology to put the dots together and create a strategy for commercial success
2022 Negotiated U.S. Hotel Rates Could Rise 15 Percent
Reasons for projected rates increase include restored hotel services, sellers more aggressively addressing financial challenges, and group demand recovery
How to Get Guests to Spend More at Your Hotel
Inspiring your guests to spend more starts before they even set foot in your Hotel. Make it effortless for your guests to spend and they will spend more!