revenue

When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment

Now is the time to develop a holistic mindset and commercial strategy, driven by real-time data, which bridges the gaps between your departmental silos

Long stay guests tend to build a very strong connection with the place where they spent the first weeks and months in the new city

The priority for many hotels is to increase sales productivity. Most hotel sales teams are stretched thin and struggle to rebuild and handle multiple duties

A more holistic online commerce strategy, consisting of new and established methods, is being taken by hotels to reach new customers and produce revenue

Despite stronger performance in the second half of 2021, Canada’s hotel industry reported RevPAR that was just 54.1% of the pre-pandemic comparable

What impact does mobile technology have on the hotel sector? How are hoteliers leveraging mobile platforms for guest loyalty, marketing and cross-selling?

Resort and urban fees can provide owners and hoteliers with additional incremental revenues that are highly profitable and notable if strategically executed

Today we talk about Hotel Technology, it’s value to hoteliers and why there is still some resistance to get on board. We touch on a number of core topics:

From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy