revenue

Connecting the Dots with Hotel Revenue Data Storytelling

Through data, revenue leaders have become experts in long-term strategic planning, but the challenge to evolve does not rest solely on their shoulders

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Why Your Hotel Needs a Daily “Pick-up” Report

Y1ou would be surprised how many hotels do not use their pick-up report properly and miss out on the financial opportunity a good strategy can represent

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For Hotels, Revenue is the Sprint, Profit is the Marathon

RevPAR doesn’t pay the rent. Revenue is part of it; profit is the whole of it. For hotel owners, the whole is where the rubber hits the road.

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Do Not Invest in Metasearch Engines … Except Google Hotel Ads

Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get

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How to Achieve Revenue Goals Through Sales

Your team is the key to success in achieving revenue goals. If they’re not prepared for the post-COVID world, you’ll struggle to move the sales needle

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Applying Revenue Science to Create Value for Owners and Stakeholders

Revenue management should never be thought of as a one-time, short-term investment, but rather a long-term strategy that will pay back exponentially

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hotel forecasting in the new normal has anythgin changed video thumbnail discussion with veit meier of berner+becker

Hotel Forecasting in The New Normal – Has Anything Changed?

We look at what impact the pandemic, technology adoption and staffing issues has had on forecasting, what we forecast and how often we review it

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person looking at a hotel neighbour reflecting the fact hoteliers should not overlook brand image when constructing guest experience and messaging

Don’t Overlook Competitor Data in Your Pricing Strategy

Some may argue that competitor data shouldn’t impact your pricing strategy, we believe the pandemic has reinforced it can and should be an indicator

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7 people on mobile and tablets reflecting importance to hotels in driving direct traffic conversion

The Power of Mobile in Driving Direct Traffic Conversions for Hotels

Hotels have seen a consistent growth year over year, with mobile starting to overtake desktop in driving revenue during the pandemic in 2020

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The Importance of Upselling in Hotels

Let’s look at the different forms of upselling. The term ‘upselling’ can serve as an umbrella term that also includes cross-selling and suggestive selling

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