revenue

As the hotel industry recovers, it is a perfect time to invest in hotel sales strategies, and introduce innovative new techniques to attract hotel guests

Most professionals in the hospitality industry now recognise that strategic revenue management is one of the key levers of business success

It is easy to agree hotels want their commercial roles, such as marketing, sales, and revenue management, to be productive in growing revenue and profits

Whether you rely on attribute-based pricing or demand-based pricing, it’s important to find a balance between direct bookings and bookings via OTAs

In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data

Offer segmentation is a critical strategy for hotels looking to increase revenue, improve guest satisfaction, and stay competitive in a crowded marketplace

Getting a good overview of the on-the-books data, pick-up pace, and forecasts of all the revenue sources in a hotel operation offers numerous benefits

The elusive spectre of hotel rate disparity has long haunted the industry, causing frustration and confusion for both customers and hoteliers alike

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.