reservations

When you speak with marketing and distribution executives these days, everyone seems obsessed with increasing direct bookings and reducing the costs of customer acquisition. Yet when the phone rings in […]

Cancellations are every hoteliers inevitable worst enemy. Even if you manage to recapture some of your lost bookings close to stay dates, they will still cost you. NB: This is […]

Casino hotels and resorts have extremely complex operations that encompass gaming, accommodations, food and beverage, and entertainment. All of which are run by different departments and operations that run on […]

The central reservation system (CRS) that hotels know today dates back to the 1950s, following a chance encounter between the CEO of American Airlines and a senior IBM sales representative. […]

I think it’s safe to say that no one reading this article has a marketing budget that even comes close to that of the big online travel agencies. But what […]

The present hotel cycle is defying conventional expectations of late-cycle Revenue Per Available Room (RevPAR) behavior. Over the previous two cycles, recovery began primarily with occupancy. As the cycles continued, […]

Like most hoteliers trying to figure out distribution and booking strategy, you’ve probably weighed the role of your CRS against that of your channel managers and vice versa. Maybe you’ve […]

Whether you’re a seasoned veteran or a newcomer to the hospitality industry you’re bound to eventually reach the limits of your business’ revenue capacity. NB: This is an article from […]

Direct bookings are the “Holy Grail” for every single hotelier around the globe. Often elusive, direct bookings have a significant impact on a property’s financial performance but leave hoteliers waging […]

In today’s ultra-competitive hotel market, hoteliers know that fully-functioning distribution channels are key. Yet many of them are still having trouble getting the most out of their channels. The root […]