rates

We explore how hotels can create smarter, more responsive pricing models that not only maximize revenue but also guest satisfaction

Headline metrics like ADR and even RevPAR can create the illusion of growth when the full revenue picture tells a different story

When used strategically, free room upgrades are a powerful tool for hotels to optimize occupancy, enhance guest experience and build loyalty

Dynamic Budgeting is to see beyond the false clarity of commission thresholds, to embrace investment as strategy, and to reclaim the guest

A rate plan isn’t just a “price.” It’s the building block of how you distribute and position rooms. If the blocks are unstable the strategy falls over

While a degree of rate fluctuation is a reality in a dynamic market, a persistent rate disparity signals a fundamental flaw in your pricing strategy

We debunk five of the most common revenue management misconceptions and share proven strategies to boost RevPAR and improve profitability

Avoid knee-jerk discounts and base your offers on solid data. Leverage the tools in your PMS and RMS to better understand the target audience

A Revenue Manager does more than optimize rates. A good RM pushes you forward. A great RM does it without needing to be asked

This has led to the rise of multi-sourcing – pulling rates, content, and inventory from multiple channels: GDS, direct APIs, wholesalers and aggregators