In the Amazon era, consumers expect to be served relevant content or offers based on what they’re looking for. Poorly managed content makes it impossible
It appears we are on the cusp of another recession. It’s time to get resilient. Here are tips on what hotels can do to keep the lights on over the upcoming weeks and months
Many companies have gone silent on social media. At the same time, there are some tourism brands not only leveraging social media to navigate through this pandemic, but also winning hearts
The key is to keep an eye on evolving trends, take data-driven (and not panic-ridden) decisions, and build a foundation that allows hoteliers to tap into opportunities without missing a beat
Fixing revenue leakage is not just maintaining parity. The driving force is brand integrity and ability to change rates in-sync with market dynamics. Rate integrity aims to balance consistency and flexibility
With end-to-end rate integrity using analytics to track travel sellers’ flows, hotels ensure transparency across sales and distribution channels, including both accredited and unaccredited OTAs
Today the realm of an effective distribution strategy exceeds beyond distributing rates and inventory between hotels and demand partners.
Refining your data visualization practices is paramount if delivering value to the end user in the form of actionable insights is your primary objective.
With omnichannel marketing and sales the norm, data is the cornerstone of business enablement; and staying ahead of the competition is dependent on which player can monetize data effectively.