profit

The overarching theme for 2026 is execution. Efficiency and process optimisation will separate resilient hotels from those that struggle

The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings

Hotels that invest early in AI adoption, proactively monitor demand drivers, and rethink labour strategies will be best positioned

Hotels that succeed in 2026 will be those that embrace AI as a productivity tool, refocus revenue management on profit and redesign roles and career paths

Hotels that thrive in 2026 will be those that operate leanly without eroding their value proposition. This does not mean cutting headcount indiscriminately

Hotels are seeing modest revenue growth, but margins are tightening. Rising labor costs, shorter lengths of stay, and OTA reliance are eroding profit

Revenue growth is slowing, occupancy slipping and profit margins tightening – especially for unionized hotels where labor rigidity is weighing heavily

As a visitor levy starts to roll out, you will face an extra cost on bookings in some locations and you will need to make a decision

Measuring flow thru by department and by key driver is the basis for understanding your real financial results and most importantly its financial potential

We’ll explore some of the key metrics that reveal whether top-line revenue growth is translating into real bottom-line profit