profit

We are entering an era where the Revenue Manager is no longer the person who updates the system, but the one who orchestrates the commercial strategy

Today, demand can shift in an instant, and competitors’ rates tell you nothing about their strategy or inventory levels. The tools and strategies of the past can’t keep pace with […]

The overarching theme for 2026 is execution. Efficiency and process optimisation will separate resilient hotels from those that struggle

The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings

Hotels that invest early in AI adoption, proactively monitor demand drivers, and rethink labour strategies will be best positioned

Hotels that succeed in 2026 will be those that embrace AI as a productivity tool, refocus revenue management on profit and redesign roles and career paths

Hotels that thrive in 2026 will be those that operate leanly without eroding their value proposition. This does not mean cutting headcount indiscriminately

Hotels are seeing modest revenue growth, but margins are tightening. Rising labor costs, shorter lengths of stay, and OTA reliance are eroding profit

Revenue growth is slowing, occupancy slipping and profit margins tightening – especially for unionized hotels where labor rigidity is weighing heavily

As a visitor levy starts to roll out, you will face an extra cost on bookings in some locations and you will need to make a decision