pricing

April Occupancy Surge Can’t Stop MENA Hotels GOPPAR Drop

Occupancy levels at hotels in the Middle East & North Africa surged to 78.2 percent in April, but it was not enough to prevent profit levels falling for an eighth consecutive month

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Europe GOPPAR Suffers in April on TRevPAR Skid

Profit per room at hotels in mainland Europe fell for a fifth consecutive month in April, as revenue levels continued to weaken across all departments.

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US Hotels GOPPAR Slips for First Time in 2019

April was the first month of the year to see a year-over-year decline in profit per room at hotels in the U.S., as a drop across all revenue centers was impacted by rising costs.

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A 6 Step Guide to Underwriting Channel Mix Opportunities

This step involves identifying each channel’s COPE ADR during the peak occupancy months to better understand the optimal channel mix for increased profitability.

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Pricing? Don’t Forget Your Customer

To base your room pricing on what customers are truly prepared to pay is not just a work towards but something that you would need to constantly review.

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Decreases in GOPPAR, RevPAR Underscore Tough April for UK Hotels

Hotels in the UK suffered their largest margin of year-on-year profit decline since late 2016, as ancillary revenues fell and costs soared in April

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As Airbnb grows, how much is it bringing down prices and occupancy

Although Airbnb was initially perceived to be a potential threat to economy hotels we found that Airbnb also had a significant impact on the luxury segment.

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How to Create Your Hotel Competitive Set Analysis?

Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.

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How to Get a Fuller Picture of Your Competitors’ Room Rates

Not all room rates are created equal. As travellers, we understand this. Yet, when rate shopping as revenue managers, we can sometimes overlook this fundamental fact. If we see a […]

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How to Build a Pricing Strategy for your Independent Hotel

Having a pricing strategy that consistently works for your business is essential to increasing your market share. In this post we will guide you through all the steps to pricing success!

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