pricing

n a clear example that revenue and profit aren’t always aligned, RevPAR at mainland European hotels attained a high for the year in June, but GOPPAR fell.

An effective hotel website will show travel consumers exactly how resort fees will fund their experience. AHLA’s research found 70% of consumers prefer the resort fee to be separate.

Metasearch levels the playing field and can be a strong driver of demand when leveraged correctly. Independent hotels don’t enjoy economies of scale so they must be strategic with marketing spend.

Up until now, data science has been focused on hotels’ main product: the guestrooms. But it’s starting to move into other areas, such as F&B and meetings.

Metasearch is popular for hotels because bookings are non-commissionable direct bookings. The CPC model levels the field, so independents and smaller properties can bid alongside larger hotels

From 2007 to 2017, the hotels in the poor-performing sample achieved a RevPAR compound annual growth rate of just 0.7 percent. Compared to 2.5 percent for all hotels in the STR national sample.

From staffing to daily operations, revenue optimization to guest service and the pressure to remain ahead of industry technologies and trends, hoteliers have their work cut out for them

We are busy right? So what’s the problem? Well, the problem is real profitability lies in the detail. So here are top 5 revenue management tips for ensuring your Summer is as profitable as possible:

Occupancy levels at hotels in the Middle East & North Africa surged to 78.2 percent in April, but it was not enough to prevent profit levels falling for an eighth consecutive month

Profit per room at hotels in mainland Europe fell for a fifth consecutive month in April, as revenue levels continued to weaken across all departments.