pricing

Hotel Data: Seasonality vs. Moving Average

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. NB: This is […]

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Turn Need Periods Into Brand Enhancing Opportunities

Luxury properties all struggle with a common dilemma: How to create promotions to fill room nights and need periods that don’t work against the property’s status as a luxury brand? […]

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U.S. Hotel Industry Resilient, GOPPAR Up in September

The third quarter ended on a high note for U.S. hotels, as September profit per room climbed year-over-year, indication that the current cycle still has teeth. GOPPAR in the month […]

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Rough 2019 Gives Way to Profit Burst for Mainland Europe Hotels

Profit per available room grew YOY for hotels in Mainland Europe during September and for the second time in 2019. After three consecutive months of YOY declines, GOPPAR increased by 3.9%

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two chess pieces on different stacks of coins showing value of upselling

What is Rate Parity and Why It Is Important?

Rate Parity is most often a difficult and complicated thing to manage… While Rate Parity clauses are now illegal in most of Europe, and therefore can’t be required from OTAs anymore, […]

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UK Hotels Q3 End on High Note with RevPAR and GOPPAR Gains

The third quarter ended on a positive note for UK hotels as profit per available room increased on a year-over-year basis for the second consecutive month

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After String of Profit Woe, MENA GOPPAR Jumps in September

MENA hotels have cause for celebration. After 12 consecutive months of y-o-y profit decline, GOPPAR was up 10.9%, buoyed by a 4.9% rise in occupancy and an uptick in f&b revenue

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How to Take the Guesswork Out of Competitive Intelligence

What can take the guesswork out of competitive intelligence so hoteliers can start making smart, quick decisions that drive revenue and profitability? Consider these four key elements

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3 Lessons Learned from Looking at Aggregate Hotel Rate Data

To access even more actionable rate data, many hotels are turning to rate intelligence platforms, which allow revenue managers to monitor and respond to more granular competitor data in real-time

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Hotel Statements: A Model of Profit Maximizing Premia and Discounts

Although the true aim of a hotel’s operation is to maximize profit, the wide availability and frequent reporting of RevPAR may make revenue the hotel manager’s most immediate target

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